Trey Gramann


Recommended Reading

For your convenience clicking on the book cover will bring you to Amazon. Most of these books are available on Audible as well.


Innovation is a deceptively rich and complex topic that seems to require a base vocabulary and set of concepts that are not common. These books should provide the baseline necessary to start a meaningful conversation.

Zero to One

Fast and easy to read or listen. Think about competition differently. What are the Seven Questions?

The Lean Startup

Innovation accounting.

If You Build It Will They Come

Does a great job covering market validation.

The Innovator's Solution

Disruptive innovation defined. What is the "job" of your product?

Open Innovation

Required reading for the history of innovation failure. Excellent corporate strategies.

He has a new book, not read yet.


Maybe not about innovation, or is it?


Technology marketing is a different color beast...

Crossing the Chasm

Past success does not necessarily contribute to future success.